Introducing Neuroinclusive Venue Accreditation: A New Standard for Events
In the UK, around 15–20% of the population are neurodivergent. Yet too many venues are still unprepared to support their needs. The result? Events that unintentionally exclude a significant portion of potential attendees. Studies show that 88% of neurodivergent people feel organisers don’t understand their needs — and 85% say they actively avoid events that are not explicitly neuroinclusive.
For venues and organisers alike, that represents a huge missed opportunity. Neuroinclusion isn’t just a matter of accessibility or compliance. It’s a chance to broaden audiences, enhance reputation, and create better, safer, and more memorable events for everyone.
What Accreditation Means
The Welcome Brain Neuroinclusive Venue Accreditation is designed to help venues take practical, achievable steps toward inclusion. Accreditation recognises the level of readiness your venue has reached — Silver, Gold, or Platinum — and allows you to market your space as certified neuroinclusive.
This isn’t just a badge. Accreditation shows event organisers that your venue is prepared to host neuroinclusive events, with staff trained, facilities in place, and a clear framework to support diverse needs.
How Accreditation Prepares Venues
Working toward accreditation helps venues:
Put in place the core foundations of neuroinclusion, such as quiet rooms, sensory-friendly design, and accessible communications.
Train staff to understand neurodiversity and respond with confidence and respect.
Build processes for clear pre-event communication, from video tours to accessibility FAQs and templated access statements.
Strengthen infrastructure with step-free access, calming décor, flexible dining options, and noise and light control.
Commit to continuous improvement by gathering and acting on feedback from organisers and attendees.
By embedding these practices into the venue itself, accreditation ensures that neuroinclusion becomes part of the standard operating model, not an afterthought.
How It Supports Event Planners
For event organisers, a certified neuroinclusive venue is a huge advantage. Accreditation provides a ready-made toolkit for creating inclusive events, including:
Venue maps showing sensory-friendly routes and quiet zones.
Templates for accessibility statements to use in event materials.
Options for AI captioning, alternative content formats, and assistive technology.
Structured networking spaces and quieter social areas for more comfortable interaction.
Because accredited venues are designed to “plug in” to the Welcome Brain Neurodiversity in Events Checklist, planners can save time and reduce risk, knowing that core requirements for neuroinclusion are already met.
The Three Accreditation Levels
Silver – Essential, low-cost, high-impact measures that all venues can implement.
Gold – Enhanced infrastructure, proactive staff support, and broader accessibility features.
Platinum – Sector-leading practice with personalised environments, innovative technology, and concierge-level support.
Whatever the tier, accreditation signals that your venue is ready to host neuroinclusive events — and gives you the ability to promote that status in bids and marketing materials.
Taking the Next Step
Neuroinclusion isn’t a “nice-to-have.” It’s fast becoming a defining standard in the events industry. Accreditation gives venues the confidence and credibility to meet that standard — while empowering event planners to create accessible, inclusive experiences without starting from scratch.
The process starts with simple, achievable steps: adding a quiet room, producing a video tour, or training your team. From there, Welcome Brain provides support, CPD-certified training, and site visits to help you move up the tiers.
With leadership and commitment, your venue can stand out as a place where everyone feels welcome. And that means better events, bigger audiences, and a stronger future for the industry.
To start the process of getting your venue accredited, get in touch today!
